Research Methods

Telephone

Computer Assisted Telephone Interviewing  (CATI)

Computer Assisted Web Interviewing (CAWI)

In-home:

Face to face interviewing (in-home)

Street:

Street intercept Interviewing.

Facility / hall:

Central location interviewing and tests. 

Ethnographic:

In-home - On-street - In-car observations / Test drives

Qual:

Focus groups

In-depth interviews ( One on ones - Dyads - Triads )

On-line groups / On-line communities